Written by

Alex Benou

10-08-2017

The official birth of IKUU

The first of September marks the official birth of IKUU. After months of behind the scenes brainstorming, conceptualizing, drawing, developing and testing, our all-in-one marketing intelligence solution finally sees the light of day. Fully ready to assist you in analyzing and reporting all of your digital marketing campaigns.

The official birth of IKUU

Digital marketing is characterized by an increasing amount of tools that all create an ever-growing mountain of data. Data that you are supposed to analyze, understand and utilize to tune your marketing efforts. Merging excel sheets, moving data around and creating graphs and reports are cumbersome and boring tasks, sapping your energy and motivation and distracting you from the real tasks at hand.

Marketing is evolving into a completely data-driven affair, where experimentation and acting on the results of previous efforts, trumps the more traditional best-practice/gut feeling approach. IKUU will assist you in your transition to a digital, data-driven marketing machine. With IKUU, you take control of your data and turn it into insights that you can use to make informed decisions.

IKUU connects with all the major applications in marketing land. Whether it’s a marketing automation platform, an online advertising tool or your favourite email software. If your solution of choice somehow isn’t featured, just let us know and we’ll make sure that it will be added to our list of integrations.

Road Map

The first stop on our journey towards this goal is dubbed IKUU Reports. As of now, IKUU Reports is fired up and ready to help you get grip on your ever-expanding mountain of data. After linking your marketing platforms to IKUU, we will send you periodical reports that provide you with actionable insights and results on the performance of your marketing campaigns. Performance will be benchmarked against previous periods. Currently, we are working hard on the next level of our product, which is appropriately named IKUU Insights. IKUU Insights will allow you to dynamically explore your data and uses machine learning algorithms to provide you with more marketing-goodness. See us as your personal marketing assistant, who’s always there to help you out!

With IKUU, we have embarked on a journey to make all digital marketing activities easier, hassle-free and better. Hop aboard and join us!

Written by

Alex Benou