Written by

IKUU

3-09-2019

Marketing and sales, joined forces!

Traditional sales often generate a mare’s nest. This causes wrong leads to be approached with the wrong message, and cold leads to be overwhelmed by a surplus of information. Not only is it counterproductive, it also results in wasted effort, time, and money. IKUU generates a 360-degree view of your leads, with which you become the in-house expert in the field of data. It’s as simple as that.

Marketing and sales, joined forces!

A data-driven sales department, on the other hand, creates excellent results. IKUU collects all your marketing data into one Customer Data Platform. Causing your sales to become more effective, and efficient. The knowledge that the Customer Data Platform produces, is a crucial enrichment when getting in touch with a potential customer.

How marketing data optimizes your sales

Many companies experience the adverse effects of the limited cooperation between their sales and marketing department. By making use of your marketing data (also Customer Data Platform), your sales deliver a higher return. In this way, you also improve your business results. Among other things, marketing data offers insight into your customers behavioral profile. This enables you to contact potential, or warm leads with the right approach, and at the right time. An efficiency improvement to the sales department. Your sales are now able to reach more customers in lesser time, which shortens the sales cycles!

A bridge between sales and marketing

A cooperation between the sales and marketing department may all sound nice, but isn’t it a bridge too far? Well, we didn’t think so. It is exactly for this purpose we developed IKUU: a hyperintelligent system, by which you optimize your marketing(data). From now on, you can provide your sales department with the best leads. The application IKUU Search is de sales enablement module within IKUU. This offers the sales department an overview of all the available data of customers, and prospects. Do you currently use website-data, CRM, Marketing Automation, and LinkedIn for your business? Would you like to combine all this data? IKUU integrates all data from all platforms into one clear, interactive interface. In this way, a complete overview of your customers behavior arises. Data that is available in an interactive way, is a treasure chest for your sales department. With this information, sales offers insight into the customer. Know, for example, at what time the customer can be approached best. This means, in other words: more warm leads, and fewer rejections.

What is qualitative marketing data?

The number of indicators for leads can be overwhelming. Traditional marketeers therefore often experience trouble identifying the right leads. As a result, traditional sales departments may treat top leads as cold leads. IKUU Search builds the bridge between marketing and sales by offering the sales department insight into valuable marketing data. Data that is more than just the numbers of visitors on your webpage. Useful marketing data provides insight into the entire customer process. Data can also help with analyzing the results of your marketing efforts. This enables you to take substantiated decisions instead of just going where the wind blows.

Advantages of IKUU search

IKUU Search provides insight into your marketing data, by which your sales department is able to take more effective, and efficient decisions. Decisions concerning who to contact, when, and with what message. Thus, the bridge between marketing and sales is build. Honestly, weren’t we all eager for that to happen?

Download our e-book “Are your paid marketing activities really paying off?” to learn how you can apply UTM-tags in your campaigns

Written by

IKUU