From IKUU to IKUU Enterprise
IKUU started with a philosophy. The belief that analyzing data, and marketing campaigns must be accessible to anyone. IKUU is also designed as an alternative for data scientists. An intelligent platform that offers more at a lower rate. Read more on the philosophy of IKUU here. IKUU aggregates raw data from all your campaigns into one “big data collection”, called the Customer Data Platform (CDP). IKUU Enterprise is the realisation of our dream. We want to provide sales and marketing departments with insightful marketing data. The Enterprise service of IKUU has been developed especially for companies that conduct campaigns with many different parties.
Getting insight in all your campaigns
IKUU Enterprise offers access to campaigns that are active in collaboration with another party. All your employees are granted access to this information through a user friendly dashboard. For security reasons, your partners still have to authorize access. In just one or two clicks, your marketeers know whether the campaign by an external party produces results, and how their efficiency is compared to other parties. The system answers many different questions, such as: how many campaigns are active at the moment? How well do these campaigns perform? How many leads, and visitors does each campaign generate? What is the conversation rate? A clear answer to all these questions is delivered at one central point in IKUU Enterprise. Thanks to IKUU Enterprise, the quality of your business calls, and the efficiency of your sales departement will increase on a daily basis.
IKUU Intelligence: your digital advisor
Launching campaigns with multiple parties entails the necessary challenges. Some parties do not communicate with each other. This makes it difficult to gain insight into the performance of the campaigns. Let alone: compare them. A tool thats gives an overlook of all your data is necessary to solve the problem,. That tool is IKUU Intelligence. Not only does IKUU Intelligence provide insight into the data of all your campaigns, the system also provides data-based recommendations for your campaigns. For example, it tells you which campaign is best to invest in, and tells you what the requiredamount of budget is.
Benefits, benefits and more benefits….
IKUU requires no installation, and is easy accessible through your internet browser. IKUU is also flexible: simply add new data sources, and the system will provide even better data insights.
Do you want more information on how IKUU Enterprise can improve your business? Get in touch!