Written by

IKUU

3-09-2019

Help! How do I survive the abundance of data from my marketing campaigns?

Every marketing campaign generates in no time an overwhelming amount of data. This is difficult for marketeers, who need quick answers to questions such as, How should we interpret all this data in a meaningful way?, or How can we use the data to our advantage?

Help! How do I survive the abundance of data from my marketing campaigns?

Simplify Marketing Data

Data from marketing campaigns is valuable, but the quantity is often overwhelming, and unclear. Collecting the required insights takes a lot of time. And existing analytic tools, such as Google Analytics, often only provide a fraction of all available data. Therefore we developed our own data analysis tool: IKUU Analytics. An extremely intelligent system, that interprets, and makes sense of all your marketing data. So you can use your time more efficiently.

Data overview at a glance

From website visits, click percentages, conversions, page rankings to traffic journeys, and visitors demography. Not only the quantity, but also the variety of data is immense. As a marketeer, optimizing a marketing campaign based on all this data, is challenging. IKUU Analytics helps you make sense of the abundance of data. It provides insight into marketing data that is collected from different sources. With just one glance.

Which information to present?

Which information is important, and how do you present it? For marketeers, an overview of the return of investment on marketing campaigns is a high priority. That is why IKUU Analytics presents the combined data on an intelligent dashboard through well-arranged tables, graphs, and automated reports. Comprehensible for everyone.

What do my marketers do with marketing data?

IKUU Analytics provides insight into the data of all your marketing campaigns. This enables your marketeers to understand the wishes of customers. For example, you can see which content is downloaded how many times, and by which target groups. In this way, patterns become visible, and your marketeers will make substantiated decisions.

Happy marketers

Data from IKUU Analytics enables your marketeer to fine-tune campaigns effortlessly. The result? No unnecessary waste of time, or effort, data-based decisions, and more new customers. Thanks to the flexible system you can easily add new data sources, without affecting the results or speed.

Download ons e-book over 4 veelvoorkomende uitdagingen op het gebied van marketing analytics om verder te lezen!

Written by

IKUU